Thanks to the findings of the SEO audit (sounded scary than it actually was, right?), we developed a really solid SEO strategy to get you where you need to be. If you think of the SEO strategy as a road map then the SEO retainer is where we start to actually drive. Like all road trips, despite the best laid plans you sometimes have to reassess your route and make adjustments.
Through an SEO retainer, we will execute your strategy and continue to refine as needed as we move forward. SEO isn’t something you do once, it takes constant tweaking and measuring to improve and retain rankings over time. With a retainer, we’ll stay on top of how your competitors are performing in relation to your rankings and make any necessary technical and content changes to your website that will help improve your position.
Google changes its ranking algorithm regularly so we keep on top of what’s new. The retainer allows us the time to regularly review your website to make sure none of Google’s changes will impact your rankings and if it does, refine the approach as needed.
Scope of Service
REVIEWING SEO AUDIT
We’ll start by having a kick-off meeting to review the audit and get your feedback on where we plan to focus our efforts so we all know we’re on the page starting out.
SETTING UP TOOLS
We’ll make sure your analytics tools are set up properly and configure Google Analytics and Google Webmaster Tools to measure what traffic is contributing to your sales conversion.
We use other valuable tools like Moz that provide information on where your links are coming from, competitive analysis, keyword research tools, brand monitoring, and more.
Based on the audit, we’ll execute any necessary changes to your site which may include things like content edits, changing the title and meta description, updating your robots.txt and XML sitemap, using 301 redirects, and making usability tweaks to the design.
Landing pages help you rank for targeted keywords and we’ll help you develop them. Instead of one page trying to rank for multiple keywords, it’s better to create a separate page for every keyword you want to target. The page should contain valuable, in-depth content that’s way better than your competitors. The more useful and comprehensive your landing page, the higher Google will place in their search rankings.
This is where we engage with people to receive links. The goal is to get high quality vs. high volume links as Google penalizes sites that have too many low quality links. How will we do this?
Engaging influencers associated with your brand, commenting on their blog articles, sharing their social media posts, and eventually sending them emails requesting links.
Publishing high-quality, free content and posting it to social media. This is what’s known as link bait. It could be a free tool like a pricing calculator, an e-book, an in-depth guide on a topic that’s important to them and relevant to your brand, or a helpful infographic.
Engaging and contributing to forums, groups, and other more targeted communities that are likely to share and blog about your content.
Reaching out to the press and relevant bloggers for media coverage, interviews, and product reviews.
Measurement and Optimization
We’ll review Google Analytics and other metrics tools to make sure we’re staying on track with our goals.
We’ll perform ongoing keyword research and analyze your place in them.
We’ll uncover where you should be ranking and what traffic will drive the most revenue.
We’ll alter your website accordingly by building pages and content to rank for the most valuable keywords.
For a more holistic approach, we also recommend a social media strategy or an inbound marketing strategy and retainer.
It’s important to understand that SEO takes time to see results so you won’t see an major increase in traffic or revenue within the first month. However, good things do come to those since with SEO the return on investment is high over time. Once you build SEO momentum the value lasts for a long time, unlike advertising that stops driving traffic as soon as you stop paying for ads.
Our goal is to increase your website traffic using the 5-10 targeted keywords we discovered during the audit so you rank on the first page of Google within 3-4 months. When you do reach that ranking, we calculate the estimated amount of traffic you’ll receive combined with your current landing page conversion (which we’ll be improving over time as well) and we expect the minimum return you’ll see is 5x.
In other words, after 4 months your site should be increasing your monthly revenue by $X,000 In other words, by the end of the year, you’ll see an increase in revenue by $X00,000 from our SEO efforts.
Stealth Creations Team
Stealth Creations Inc. offers a wide variety of services, such as search engine optimization, social media marketing, reputation management, Mobile App Design and Development for all platforms, web development, Video/Photography and selecting keywords for Good AdWords pay-per-click marketing campaigns that can provide excellent returns.
We work together with brands to craft strategies along with a unique and innovative digital approach. We thrive on collaborating with clients who are looking to push the limits and think outside the box.
The Internet is our passion. More specifically our passion is creating appealing, innovative websites and comprehensive and cost-effective Internet marketing solutions that set our clients' businesses above their competition.