The term “brand” has become one of those words that has almost propelled itself into the hallowed halls of business jargon due to its ubiquity and, frankly, overuse. If we had a bitcoin for every time we heard the phrase ‘brand’, we’d be internet millionaires. But more a lucrative situation would be if we had a bitcoin for every time we heard a misperception about what branding is, then we could buy the entire internet. It might be easier to start with what a brand ISN’T.
A brand is not:
All of these things can be expressions of your brand but they are not your brand.
Here’s the simplest way we here at Stealth Creations define brand: Branding is about the promise of a distinct, memorable experience. It’s about creating an expectation and delivering it consistently every time anyone comes into contact with your brand whether it’s the way you answer the phone, how your website functions, your customer service process, how your office looks or how your product/service performs. It’s how you make your customers feel about themselves and their decisions when they are interacting with your brand. It’s why you shop at store A vs. store B even if the price or product might not be that much different.
Scope of Services
The first step involves our team really getting to know your business, your industry, your competition and your customers. This involves meeting with your team, conducting some research, doing customer interviews and really drilling down to the core of how people see you now and how you want them to see you moving forward.
Once the discovery is complete, our team will develop a brand strategy unique to you. We’ll present what we feel the promise is that you need to communicate and suggest tactics for how it can be expressed throughout your business operations.
Once we’ve developed your brand strategy and you’ve approved this direction, our designers will move into interpreting your brand characteristics in a more visual way. A standard package includes:
Business card template
Once these steps are complete and you have signed off your approval, we’ll develop brand guidelines for you. This is your handbook for how to properly express your brand: where and how to use the logo, colors, fonts and just as importantly, how NOT to use them, in order to consistently communicate your message.
Stealth Creations Team
Stealth Creations Inc. offers a wide variety of services, such as search engine optimization, social media marketing, reputation management, Mobile App Design and Development for all platforms, web development, Video/Photography and selecting keywords for Good AdWords pay-per-click marketing campaigns that can provide excellent returns.
We work together with brands to craft strategies along with a unique and innovative digital approach. We thrive on collaborating with clients who are looking to push the limits and think outside the box.
The Internet is our passion. More specifically our passion is creating appealing, innovative websites and comprehensive and cost-effective Internet marketing solutions that set our clients' businesses above their competition.